The Challenge: Create Solidarity
Democratic Alliance of Uganda is a start-up grassroots political organization whose mission is to bring about change and unity in Uganda. When contacted by DAU they stressed how minimal there resources were yet, they needed a logo and image that represented them as strong, united, and a purveyor of hope and change.
Since no prior marketing materials were available to acquire inspiration, the goal was to take the new organization's mission and build on it. To gain respect and support from the older population we decided to create a logo with a traditional appearance and give it a contemporary feel to attract support from Uganda's younger citizens. Implementing imagery and symbolism that inspired hope and change as well as selecting familiar colors from the Ugandan flag completed a logo that instantly appealed to DAU's target market.